Walking Boards
Walking Boards are a powerful and eco-friendly form of mobile Out Of Home advertising that transforms individuals into walking billboards, offering a dynamic and cost-effective way to connect with your audience. These high-visibility, two-sided displays are worn by brand ambassadors who move through high-traffic areas, creating direct engagement opportunities and maximising exposure.
With built-in backlighting for added impact ( at night ), Walking Boards are ideal for brand activations, product sampling, crowd interaction, and information distribution. They bring your message to life at street level, making them a standout choice for experiential marketing campaigns that leave a lasting impression.
Partnered With
Mobile Marketing Australia is proud to be partnered with LUMOS Intelligence, one of Australia’s leading third-party verification companies, to deliver unmatched transparency and performance in mobile Out Of Home Advertising.
This partnership allows us to offer verified, real-world data on who sees your ads including insights into estimated age, gender, and interests taking the guesswork out of audience targeting. Through LUMOS, we also unlock powerful retargeting capabilities across 2,000+ online publishers, and even provide an optional ID Pass Back for your own internal marketing efforts. With heat maps and demographic data guiding our planning, we can identify key audience hotspots and ensure every campaign delivers maximum ROI.
As the first & only mobile advertising company in Australia to provide verified audience data at this scale, we’re uniquely positioned to help brands make a measurable impact - nationwide.
WB Campaign Overview
Execution
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4 - hour media day - timing set by client
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Days can be spread over weeks and split between major cities ( if needed )
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Content
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Static images or Video Content
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Unlimited rotating artwork and changes throughout campaign
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During Campaign
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20+ high-res photos daily
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Live updates on exposure & recommendations (on request)
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Walkers can engage with customers / foot traffic
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Post Campaign Report
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Full tracking data and detailed post-campaign report Verified by LUMOS
