New to the Digital Billboard World?
If this is your first time booking an outdoor advertising campaign, there are several key factors to consider in order to create a successful and effective campaign. We, as experts in the out-of-home (OOH) industry, can help guide you through the process.
The power of Out of Home (OOH) advertising to drive consumer engagement and action is evident in the number of mobile activations it generates. Here are just a few examples of the actions consumers took after viewing OOH media in the past year:
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As you begin to plan your campaign, consider the following questions:
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What are your overall campaign goals?
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What specific audience are you trying to reach?
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Will this campaign focus on directing traffic or building brand awareness?
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What is your advertising budget?
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What is the desired timing for the campaign?
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Will you be utilizing other forms of media in addition to OOH?
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The power of out-of-home advertising
The power of Out of Home (OOH) advertising to drive consumer engagement and action is evident in the number of mobile activations it generates. Here are just a few examples of the actions consumers took after viewing OOH media in the past year:
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​35% of consumers used online search to look up information about the advertiser
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22% accessed a coupon or discount code
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22% visited an advertiser's website
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15% downloaded or used an app shown in the ad
​14% snapped a photo of an ad
