Why Out-of-Home Advertising?
In today's fast-paced world, people are spending less and less time at home, and as a result, they're becoming less exposed to traditional forms of media like television, radio, newspapers, and magazines. This is where outdoor advertising comes in. It's the perfect solution for reaching people on the go.
When you advertise on out-of-home media, you can launch a brand, build and maintain brand awareness, create a big impact, reach mass audiences, target specific markets, and multiply the effect of other media, all while providing a "path to purchase" that can convert brand awareness into consumer behavior.
Branding
One of the biggest benefits of outdoor advertising is its ability to create a strong brand image. By using a brand icon in an outdoor advertisement, it can make it 40% more memorable than not using a brand icon. And no other medium can turn a product or service into a brand as cost-effectively as outdoor advertising
Impact
Outdoor advertising also excels in creating a big impact. With dominant visibility, larger-than-life images, and strong branding that stands out from the environment, outdoor advertising is able to cut through the clutter and make a lasting impression on potential customers.
Reach
In addition, outdoor advertising reaches mass audiences, providing a continuous presence 24 hours a day, 7 days a week. Whether you're driving past in a car, standing in a bus shelter, waiting for a train at a station, or boarding an airplane, outdoor advertising is there to entertain, inform, and stimulate your senses.
Cost-effective
Outdoor advertising also complements other forms of media by acting as a reminder medium when other activity tapers off. It cost-effectively reaches audiences that are cost-prohibitive for other forms of media to reach and provides a path to purchase, reinforcing brand messages from other media closer to the point of purchase.
The Impacts of Out-of-Home Advertising
​The power of Out of Home (OOH) advertising to drive consumer engagement and action is evident in the number of mobile activations it generates. Here are just a few examples of the actions consumers took after viewing OOH media in the past year:
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35% of consumers used online search to look up information about the advertiser
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22% accessed a coupon or discount code
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22% visited an advertiser's website
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15% downloaded or used an app shown in the ad
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14% snapped a photo of an ad
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