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Why Mobile Outdoor Media is Shaping the Outdoor Advertising Space

Updated: Sep 8, 2022

When we think of billboard advertisements, we often think of the big signs sprawled all over Sydney city, highways and surrounding suburbs. However, have you ever heard of, or seen digital mobile billboards? Digital mobile billboards are exactly what you think they are – billboards on wheels. If you’re planning to launch a new out-of-home campaign, consider the following five reasons as to why mobile billboard advertisements are SUPERIOR than traditional static billboards:


1. Mobile billboards reach more people than traditional static billboards.

2. Mobile billboards are more cost effective than traditional static billboards.

3. Mobile billboards can be used for both local and national campaigns.

4. Mobile billboards generate more engagement than traditional static billboards.

5. Mobile billboard trucks can go anywhere, which means your ad can be seen in even the most remote areas!



Mobile digital billboards reach more people than traditional static billboards. This is because they can travel to different parts of town and even further areas. They can also be placed in high-traffic areas that traditional static billboards cannot access providing them with a key advantage of primal locations for relevant campaigns.

Mobile digital billboard trucks can be used for both local and national campaigns. This means that you can target a specific audience with your message without having to spend a lot of money on advertising space in different areas. You can also specifically curate your own specific route based on your business's location or choose from one of our carefully curated routes targetting Sydneys most trafficked areas!



Mobile billboards generate more engagement than traditional static billboards. This is because people are more likely to notice a moving billboard than a stationary one. They are also more likely to remember a mobile billboard because it’s more unique and eye-catching. According to the Outdoor Media Association, outdoor media drives online search and influenes purchase decisions with 50% of respondents stating that DOOH media has encouraged them to search, try and transact!

Mobile billboard trucks can go anywhere, which means your ad can be seen in even the most remote areas! This is great for businesses that want to reach a wide audience but don’t have the budget for a traditional advertising campaign.

If you’re looking for the most effective, high ROI, affordable, and captivating advertising solution, mobile marketing australia is the way to go. Contact us today to learn more! We are the leading provider of mobile billboards in Australia and we would be happy to help you get started with your next campaign.







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